INDUSTRY:
Transportation
CLIENT:
City and County of Denver
YEAR:
2025
EXPERIENCE:
Creative Lead
The Fax Pass
the challenge.
East Colfax is facing its biggest transformation in a generation—a $280M+ Bus Rapid Transit overhaul. But 22 blocks of orange cones and heavy machinery don’t just mean progress; they mean a potential "extinction event" for the independent businesses that give the corridor its soul. The mission: Shield 80+ diverse shops from the chaos and keep foot traffic flowing when the sidewalks are literally disappearing.
results.
We didn’t just make a flyer; we built a loyalty ecosystem. The Fax Pass is an ongoing, high-energy initiative that has recruited 80+ local businesses and counting. By keeping the barrier to entry physical, we’ve distributed 500+ passes exclusively at in-person pop-ups, ensuring every participant is an active explorer of the corridor. From tracking tiered "Purple Mug" rewards to managing high-stakes event logistics, this program turns construction-weary residents into "Fax Pass" fanatics, driving direct impact where it matters most.
more to explore.
